Our story goes something like this,
Have you ever been to the bars & restaurants of Key West? If you go there, you will notice a wide variety of individuals having a great time and who are not at all interested nor affiliated with sea life. Salty people for sure they are free-wheeling yet good-natured individuals. They live life free! Some are bikers, hippies, gypsies, cowboys, truckers, athletes, artists, musicians, entrepreneurs, or just plain whoever they want to be and however they want to dress. They often go unseen by the fishermen and sea captains of the area and shun the commercial trappings of the “Parrot” crowd on Duvall Street, choosing instead to be themselves. But we saw them! They had the same sense of freedom we have and so we started to refer to our brethren's as Land Pirates. Engaging in revelry with each other the Land Pirate movement was born. 
Our Story
The Land Pirate lifestyle revolves around outdoor adventure and leisure — sure.But deeper than that, it’s a mindset. Much like Jimmy Buffett’s Margaritaville…It’s not about where you are. It’s about how you live.It’s an easy-going, give-more-than-you-take way of life.Built on the belief that life is a gift — and we were made to enjoy it.We’re always moving. Seeing new places. Meeting new people.Trying new things.And above all, keeping a good heart and a positive spirit.We believe you don’t need money.You don’t need things.What matters is love, friendship, and the willingness to see the good in people.And that’s something anyone, anywhere, can carry with them every day.When you apply that mindset to life…Even your regular routine becomes an adventure.Sure, we all dream of endless beach days and margaritas.But most of us are hard-working folks — raising families, contributing to our communities.So when it’s time to take a break — on a weekend, a holiday, or a vacation —We make the absolute most of it.We like our music loud.Our food seasoned.Our drinks cold.Our people close.And wherever we are — the beach, the mountains, the backyard —We make memories.We take it all in. The waterfalls. The forests. The sunrises.The campfires. The late nights and the early mornings.We realize these moments don’t last forever… and they only happen once.We believe in taking chances.Trusting people — while thinking for ourselves.Being open-minded.Knowing the world moves through us, not around us.We believe it takes nothing to be a good person.We’ve met people from every walk of life —Rich, poor, parents, kids, strangers, best friends —And we’ve made friends with all of them.At the end of the day, yeah — we’re a clothing brand.But we believe it’s not about what you wear.It’s about who you are.But hey…If you need some kick-ass clothes for when you’re not in your bathing suit —We’ve got you covered.This is Land Pirate.It’s not just a brand.It’s a lifestyle.It’s a mindset.It’s a way of life.
"Two roads diverged in a wood, and I— I took the one less traveled by, And that has made all the difference."
- Robert Frost
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